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Author Newman, Kathy M. (Kathy Michelle), 1966-

Title Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

Imprint Berkeley : University of California Press, 2004.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 237 p. : ill.
Bibliography Includes bibliographical references and index.
Contents Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Radio advertising -- United States -- History.
Consumer behavior -- United States -- History.
Boycotts -- United States -- History.
Consumer protection -- United States -- History.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0520223721 (cloth : alk. paper)
0520235908 (pbk. : alk. paper)

Available items only