| Description |
ii, 54 p. : digital, PDF file |
| System Details |
System requirements: Adobe Acrobat Reader. |
|
Mode of access via the GAO web site. |
| Note |
Title from title screen (viewed on Feb, 6, 2009). |
|
"January 2009." |
| Summary |
For more than two decades, the U.S. government has been broadcasting to Cuba to break the Cuban government's information blockade and promote democracy in Cuba. Over this period, questions have been raised regarding the quality and effectiveness of these broadcasts. GAO was asked to examine (1) the Office of Cuba Broadcasting's (OCB) broadcasting approach and what is known about its audience; (2) how the Broadcasting Board of Governors (BBG), which oversees U.S. government broadcasting, and OCB ensure compliance with journalistic principles; (3) steps taken to ensure adherence to domestic and international broadcasting laws, agreements, and standards; and (4) steps BBG and OCB have taken to address management challenges. GAO analyzed documentation related to strategic planning, audience research, oversight, and operations and interviewed officials from BBG, BBG's International Broadcasting Bureau (IBB), OCB, State, and other agencies. GAO is making recommendations to BBG to analyze the relative return on investment from each of OCB's transmission methods, coordinate the sharing of audience research, enhance guidance and training to improve adherence to journalistic standards, ensure that inappropriate advertisements do not appear during OCB broadcasts, and improve communication with OCB employees. |
| Bibliography |
Includes bibliographical references. |
| Note |
"GAO-09-127." |
| Subject |
United States. International Broadcasting Bureau -- Rules and practice.
|
|
International broadcasting -- Cuba.
|
|
Radio Marti Program (U.S.)
|
| Added Author |
United States. Congress. House. Committee on Foreign Affairs. Subcommittee on International Organizations, Human Rights, and Oversight.
|
| Added Title |
Actions are needed to improve strategy and operations |
| Running Title |
U.S. broadcasting to Cuba |
| Gpo Item No. |
0546-D (online) |
| Sudoc No. |
GA 1.13:GAO-09-127 |
|
