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Author Ramsburg, Jim, 1935-

Title Network radio ratings, 1932-1953 [electronic resource] : a history of prime time programs through the ratings of Nielsen, Crossley and Hooper / Jim Ramsburg.

Imprint Jefferson, N.C. : McFarland & Co., Inc., Publishers, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description vii, 369 p.
Bibliography Includes bibliographical references and index.
Summary "Early chapters chronicle development of broadcasting, advertising and entertainment industries, with an explanation of ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats"--Provided by publisher.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Radio programs -- United States -- Rating.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780786445585 (softcover : alk. paper)
9780786486083 (e-book)

 
    
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