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Author
Eastman, Susan Tyler.
Title
Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
Imprint
Belmont, Calif. : Wadsworth Pub. Co., c1989.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
791.440236 Ea79b, 1989
---
Available
Edition
3rd ed.
Description
xiii, 583 p. : ill. ; 24 cm.
Series
Wadsworth series in mass communication
Note
Includes indexes.
Bibliography
Bibliography: p. [549]-564.
Subject
Television programs -- Planning.
Radio programs -- Planning.
Cable television -- Planning.
Added Author
Head, Sydney W.
Klein, Lewis, 1927-
ISBN
053409354X
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