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Print Material
Author Eastman, Susan Tyler.

Title Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.

Imprint Belmont, Calif. : Wadsworth Pub. Co., c1989.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  791.440236 Ea79b, 1989    ---  Available
Edition 3rd ed.
Description xiii, 583 p. : ill. ; 24 cm.
Series Wadsworth series in mass communication
Note Includes indexes.
Bibliography Bibliography: p. [549]-564.
Subject Television programs -- Planning.
Radio programs -- Planning.
Cable television -- Planning.
Added Author Head, Sydney W.
Klein, Lewis, 1927-
ISBN 053409354X

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