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Author Buzzard, Karen.

Title Tracking the audience [electronic resource] : the ratings industry from analog to digital / Karen Buzzard.

Imprint New York : Routledge, 2012.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 174 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Analog electronic systems.
Digital electronics.
Radio audiences -- United States -- Measurement -- History.
Radio programs -- United States -- Rating -- History.
Television programs -- United States -- Rating -- History.
Television viewers -- United States -- Measurement -- History.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0085858528
0203149491
0805858512
9780085858529
9780203149492
9780805858518
9780805858525

 
    
Available items only