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Author Knotzer, Nicolas. Author.

Title Product Recommendations in E-Commerce Retailing Applications Nicolas Knotzer.

Imprint Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften [2018], ©2008.

Copies

Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Edition 1st, New ed.
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Forschungsergebnisse der Wirtschaftsuniversität Wien 17.
Free online access: JSTOR.
Thesis Thesis (Doctoral).
Contents Classification and application models of recommender systems -- Business goals -- The consumer decision process -- Virtual communities and network effects -- Consumer-generated content (product reviews) -- Functional aspects of recommender systems -- Design aspects -- Personalized and non-personalized recommendation methods -- Research model and hypothesis -- Influence of psychographic and sociodemographic determinants on the interest in personalized recommendations.
Summary The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.
Biography The Author: Nicolas Knotzer studied business administration with the focus on information systems, management control and project management. From 2001 to 2006 he joined the Institute for Management Information Systems at the Vienna University of Economics and Business Administration. The author received his doctoral degree in 2006.
Note Online resource; title from title screen (viewed December 28, 2018).
Subject Electronic commerce.
Recommender systems (Information filtering)
Internet marketing.
Commerce électronique.
Systèmes de recommandation (Filtrage d'information)
Marketing sur Internet.
Electronic commerce. (OCoLC)fst00906906
Internet marketing. (OCoLC)fst00977272
Recommender systems (Information filtering) (OCoLC)fst01743365
Genre/Form Academic Dissertation
Electronic books.
Academic theses. (OCoLC)fst01726453
Academic theses.
Thèses et écrits académiques.
Other Form: Print version: 9783631566220
ISBN 9783631754528 (electronic bk.)
3631754523 (electronic bk.)
Standard No. 9783631754528
10.3726/b13971 doi

 
    
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