xii, 318 p. : ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Bibliography
Includes bibliographical references and index.
Contents
Chapter 1. Basic concepts -- Chapter 2. Service and quality in programming -- Chapter 3. Programming theories -- Chapter 4. Program philosophy -- Chapter 5. Needs assessment : the first step -- Chapter 6. Programming for people -- Chapter 7. Program design -- Chapter 8. Innovation (and how to find inspiration) -- Chapter 9. Program promotion -- Chapter 10. Pricing program services -- Chapter 11. Facilitating the program experience -- Chapter 12. The essence of program evaluation -- Chapter 13. Evaluation tools, techniques, and data analysis -- Appendix. Tournament scheduling.
