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Record 1 of 2
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Corporate Author
United States. General Accounting Office.
Title
Military recruiting [electronic resource] : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness.
Imprint
[Washington, D.C.] : U.S. General Accounting Office, [2003]
Connect to
Connect to http://purl.access.gpo.gov/GPO/LPS38088
Copies
Location
Call No.
OPAC Message
Status
Axe Federal Documents Online
GA 1.13:GAO-03-1005
---
Available
System Details
Mode of access: Internet from GAO web site.
Note
Title from title screen (viewed on Nov. 13, 2003).
"September 2003."
Paper version available from: General Accounting Office, 441 G St., NW, Rm. LM, Washington, D.C. 20548.
Bibliography
Includes bibliographical references.
Note
"GAO-03-1005."
Subject
Advertising -- Recruiting and enlistment.
United States -- Armed Forces -- Recruiting, enlistment, etc.
United States. Department of Defense -- Evaluation.
Added Author
United States. Department of Defense.
Added Title
Military recruiting : Department of Defense needs to establish objectives and measures to better evaluate advertising's effectiveness
DOD needs to establish objectives and measures to better evaluate advertising's effectiveness
Gpo Item No.
0546-D (online)
Sudoc No.
GA 1.13:GAO-03-1005
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