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Electronic Book

Title Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

Imprint Armonk, N.Y. : M.E. Sharpe, c2009.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xxi, 424 p. : ill.
Note "Society for Consumer Psychology"--Cover.
Bibliography Includes bibliographical references and indexes.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Genre/Form Electronic books.
Added Author MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
ISBN 9780765623577 (alk. paper)
0765623579 (alk. paper)

 
    
Available items only