| Description |
xv, 135 p. ; 23 cm. |
| Note |
"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007." |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou -- Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham -- Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura -- Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern -- Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu -- Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou. |
| Subject |
Relationship marketing.
|
|
Customer relations -- Management.
|
| Added Author |
Aksoy, Lerzan.
|
|
Keiningham, Timothy L.
|
|
Bejou, David.
|
| Added Title |
Journal of relationship marketing (Binghamton, N.Y.)
|
| ISBN |
078903803X (soft cover : alk. paper) |
|
9780789038029 (hard cover : alk. paper) |
|
0789038021 (hard cover : alk. paper) |
|
9780789038036 (soft cover : alk. paper) |
|
