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Record 43 of 94
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Author
Lopez, Santiago, author.
Title
Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
Publication Info.
Wilmington, Delaware : Vernon Press, [2014]
2014
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (310 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
Subject
Relationship marketing.
Marketing.
Marketing -- Management.
Genre/Form
Electronic books.
ISBN
9781622730209
9781622730537 (electronic bk.)
Available items only
