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Record 7 of 94
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Author
Williams, David, 1963-
Title
Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
Publication Info.
Hoboken, New Jersey : Wiley, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (258 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Description based on print version record.
Subject
Customer relations -- Management.
Relationship marketing.
Strategic planning.
Genre/Form
Electronic books.
Other Form:
Print version: Williams, David, 1963- Connected CRM : implementing a big-data-driven, customer-centric business strategy. Hoboken, New Jersey : Wiley, c2014 xiii, 242 pages 9781118835807 2013044784
ISBN
9781118835807
9781118863121 (electronic bk.)
9781118863190 (electronic bk.)
Available items only
