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Author Halinen, Aino, 1961-

Title Relationship marketing in professional services [electronic resource] : a study of agency-client dynamics in the advertising sector / Aino Halinen.

Imprint London ; New York : Routledge, 1997.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 373 p. : ill.
Series Routledge advances in management and business studies
Routledge advances in management and business studies.
Bibliography Includes bibliographical references (p. 345-356) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Relationship marketing.
Service industries -- Marketing.
Relationship marketing -- Finland -- Case studies.
Advertising agencies -- Customer services -- Finland -- Case studies.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0415146070

 
    
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