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Author Beal, Andy, 1974-

Title Radically transparent : monitoring and managing reputations online / Andy Beal, Judy Strauss.

Imprint Indianapolis, Ind. : Wiley, 2008.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xxix, 378 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Sybex serious skills
Serious skills.
Contents Your world is now radically transparent -- You don't own your company's reputation -- Developing your personal brand -- Navigation of the new rules of engagement -- Building your radically transparent reputation -- The art of generating buzz -- Managing your reputation with SEO -- Using multimedia content to enage your audience -- Writing engaging text -- The power of blogs -- Social networking -- Your online activities: who you are what you do -- Monitoring, repairing and planning your online reputation -- The importance of reputation monitoring -- Monitoring your online reputation -- Repairing your online reputation -- Seven step action plan.
Note Includes index.
Bibliography Includes bibliographical references and indexes.
Summary The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
Note Print version record.
Subject Corporate image -- Computer networks.
Corporations -- Public relations -- Computer networks.
Relationship marketing -- Management -- Computer networks.
BUSINESS & ECONOMICS -- Public Relations.
Genre/Form Electronic books.
Added Author Strauss, Judy.
Other Form: Print version: Beal, Andy, 1974- Radically transparent. Indianapolis, Ind. : Wiley, 2008 9780470190821 (DLC) 2007051638 (OCoLC)185021555
ISBN 9780470355121 (electronic bk.)
0470355123 (electronic bk.)
9780470577806 (electronic bk.)
0470577800 (electronic bk.)
9780470370452 (electronic bk.)
0470370459 (electronic bk.)
0470190825
9780470190821
9780470190821 (pbk.)
Standard No. 9786612364969
CDX 11441178
DEBSZ 396289630

 
    
Available items only