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Author Clements, Michal, 1963-

Title Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.

Imprint West Lafayette, Ind. : Purdue University Press, c2011.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 185 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Mothers -- United States -- Attitudes.
Consumer behavior -- United States.
Consumers' preferences -- United States.
Relationship marketing -- United States.
Genre/Form Electronic books.
Added Author Thompson, Teri Lucie, 1956-
ProQuest (Firm)
ISBN 9781557535856

Available items only