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Title
Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Imprint
London ; New York : Routledge, 2012.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xxvi, 424 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Branding (Marketing)
Customer relations.
Relationship marketing -- Research.
Genre/Form
Electronic books.
Added Author
Fournier, Susan.
Breazeale, Michael, 1964-
Fetscherin, Marc.
ProQuest (Firm)
ISBN
9780203128794
9780415783033
9780415783132
9781136470981
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