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Record 13 of 14
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Author
Belch, George E. (George Eugene)
Title
Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Imprint
Homewood, IL : Irwin, c1993.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 B41i, 1993
---
Available
Edition
2nd ed.
Description
1 v. (various pagings) : ill. (some col.) ; 29 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Advertising.
Sales promotion.
Communication in marketing.
Added Author
Belch, Michael A.
ISBN
0256105162
0256108250 (International student ed.)
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