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Record 14 of 14
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Author
Belch, George E. (George Eugene)
Title
Introduction to advertising and promotion management / George E. Belch, Michael A. Belch.
Imprint
Homewood, IL : Irwin, c1990.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 B41i
---
Available
Description
xxix, 770 p. : ill. (some col.) ; 29 cm.
Bibliography
Includes bibliographical references and index.
Subject
Advertising.
Sales promotion.
Communication in marketing.
Added Author
Belch, Michael A.
ISBN
0256089722
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