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Electronic Book

Title Marketing : prozess- und praxisorientierte grundlagen / Peter M. Runia [and three others].

Publication Info. Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, 2015.
2015

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (400 pages) : illustrations (some color)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on online resource; title from PDF title page (ebrary, viewed June 9, 2015).
Subject Marketing.
Business.
Sales promotion.
Genre/Form Electronic books.
Added Author Runia, Peter M., author.
Other Form: Print version: Marketing : prozess- und praxisorientierte grundlagen. Berlin, Germany ; Boston, Massachusetts : De Gruyter Oldenbourg, c2015 xxvii, 372 pages 9783110413953
ISBN 9783110413953
9783110413960 (electronic bk.)
9783110413977 (electronic bk.)

 
    
Available items only