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Record 5 of 33
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Author
Hackley, Christopher E.
Title
Advertising and promotion : communicating brands / Chris Hackley.
Imprint
London ; Thousand Oaks, Calif. : SAGE Publications, c2005.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 H116a 2005
---
Available
Description
264 p. : col. ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. [239]-246) and index.
Subject
Advertising.
Advertising -- Social aspects.
Sales promotion.
Advertising -- Brand name products.
ISBN
0761941541 (pbk.)
0761941533
Available items only
