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Author
Lodish, Leonard M.
Title
The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.
Imprint
New York : Oxford University Press, 1986.
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Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 L821a
---
Available
Description
xiii, 188 p. : ill. ; 22 cm.
Series
Wharton executive library
Bibliography
Includes bibliographies and index.
Subject
Advertising.
Sales promotion.
ISBN
0195037022 (alk. paper)
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