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Author
Bruner, Gordon C., II, author.
Title
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II.
Publication Info.
Forth Worth, Texas USA : GCBII Productions, LLC, [2019]
2019
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (552 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Scaling (Social sciences) -- Handbooks, manuals, etc.
Genre/Form
Electronic books.
Other Form:
Print version: Bruner, Gordon C., II. Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10. Forth Worth, Texas USA : GCBII Productions, LLC, c2019 552 pages 9781796226997
ISBN
9781796226997
9780578470023 (e-book)
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