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Author
Lockhart, Johanna, 1971- author.
Title
Fundamentals of school marketing / Johanna M. Lockhart.
Publication Info.
Lanham, Maryland : Rowman & Littlefield, 2016.
Connect to
Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (155 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Contents
School marketing: what it is and why it matters -- Getting started -- Marketing research and database marketing -- Marketing communication.
Note
Description based on print version record.
Subject
Schools -- United States -- Marketing.
Genre/Form
Electronic books.
Other Form:
Print version: Lockhart, Johanna. Fundamentals of school marketing. Lanham, Maryland : Rowman & Littlefield, 2016 9781475829969
ISBN
9781475829952 (cloth : alk. paper)
9781475829969 (pbk. : alk. paper)
9781475829969
9781475829976 (e-book)
Available items only
