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Author
McDonald, Malcolm.
Title
Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
Imprint
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xiv, 401 p. : ill.
Note
Previous ed.: published as Marketing planning for services. 1996.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Service industries -- Marketing -- Planning.
Marketing -- Planning.
Genre/Form
Electronic books.
Added Author
Payne, Adrian.
McDonald, Malcolm.
Marketing planning for services.
ProQuest (Firm)
ISBN
075066746X
9780750667463
Available items only
