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Author
McDonald, Malcolm.
Title
Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.
Imprint
Chichester, U.K. : Wiley, 2011.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
3rd ed.
Description
xv, 495 p. : ill. (some col.)
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Service industries -- Marketing.
Service industries -- Planning.
Genre/Form
Electronic books.
Added Author
Frow, Pennie.
Payne, Adrian.
ProQuest (Firm)
ISBN
9780470979099 (pbk. : alk. paper)
9781119951865 (electronic bk.)
Available items only
