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Author

Völzmann, Berit, author.

Title Geschlechtsdiskriminierende Wirtschaftswerbung : zur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG / Berit Völzmann.

Publication Info.	Baden-Baden : Nomos, 2014.
	©2014

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Copies

Location	Call No.	OPAC Message	Status
Axe JSTOR Open Ebooks	Electronic Book	---	Available

Edition	1. Auflage.
Description	1 online resource (327 pages) : photographs
	text txt rdacontent
	computer c rdamedia
	online resource cr rdacarrier
	data file
Series	Schriften zur Gleichstellung ; Band 40
	Schriften zur Gleichstellung der Frau ; Bd. 40.
Thesis	Ph. D. Universität zu Köln 2014
Bibliography	Includes bibliographical references.
Note	Print version record.
Summary	Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG.
Subject	Advertising laws -- Germany.
	Discrimination in the advertising industry -- Germany.
	Sex role in advertising -- Germany.
	Sex discrimination -- Law and legislation -- Germany.
	Competition, Unfair -- Germany.
	Rôle selon le sexe dans la publicité -- Allemagne.
	LAW -- Reference.
	Advertising laws
	Competition, Unfair
	Discrimination in the advertising industry
	Sex discrimination -- Law and legislation
	Sex role in advertising
	Germany https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd
Indexed Term	Allgemeine Grundlagen des Rechts
	Rechtsmethodik
	Methodenlehre
Genre/Form	dissertations.
	Academic theses
	Academic theses.
	Thèses et écrits académiques.
Other Form:	Print version: Völzmann, Berit. Geschlechtsdiskriminierende Wirtschaftswerbung. 1. Auflage. Baden-Baden : Nomos, 2014 9783848718498 (OCoLC)906785141
ISBN	9783845282251 (electronic bk.)
	3845282258 (electronic bk.)
	9783848718498
	3848718499
Standard No.	AU@ 000065197637