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Author Dugas, Don-John, 1967-

Title Marketing the bard [electronic resource] : Shakespeare in performance and print, 1660-1740 / Don-John Dugas.

Imprint Columbia : University of Missouri Press, c2006.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 271 p. : ill.
Bibliography Includes bibliographical references (p. 239-252) and index.
Contents Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740.
Summary "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Shakespeare, William, 1564-1616 -- Appreciation -- England.
Shakespeare, William, 1564-1616 -- Bibliography.
Shakespeare, William, 1564-1616 -- Stage history -- 1625-1800.
Shakespeare, William, 1564-1616 -- Adaptations -- History and criticism.
J. and R. Tonson.
Drama -- Publishing -- England -- History -- 17th century.
Drama -- Publishing -- England -- History -- 18th century.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0826216889 (alk. paper)
9780826216885 (alk. paper)

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