"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P. [4] of cover.
Web resources: p. 237-241.
Includes index.
Contents
Learning Facebook basics -- Designing a business page -- Drawing more people to your page -- Making money on Facebook -- Creating Facebook events -- Using Facebook to generate local store foot traffic -- Catching media attention using Facebook -- Leveraging Facebook as a platform -- Creating and using Facebook apps -- Learning lessons from real businesses.
