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Title
International marketing in rapidly changing environments / edited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou.
Publication Info.
Bingley : Emerald Group Publishing Limited, 2013.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (288 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Advances in international marketing ; volume 24
Advances in international marketing ; v. 24.
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed December 4, 2013).
Subject
Export marketing -- Developing countries.
Globalization.
Marketing -- Developing countries.
Small business marketing -- Developing countries.
Genre/Form
Electronic books.
Added Author
Chiou, Jhy-Shen.
Jean, Ruey-Jer.
Zou, Shaoming.
ISBN
9781781908969
9781781908976 (electronic bk.)
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