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Author
Benjamin, Frank.
Title
Brand management [electronic resource] identitatsorientierte markenfuhrung fur fussballclubs / Benjamin Frank.
Imprint
Hamburg, Germany : IGEL Verlag, c2009.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
1. Aufl.
Description
1 online resource (iv, 102 p.) : ill., charts.
Series
Recht - Wirtschaft - Steuern
Bibliography
Includes bibliographical references.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Note
Description based on online resource; title from title page (ebrary, viewed April 30, 2013).
Subject
Branding (Marketing)
Soccer -- Marketing.
Football teams.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
9783868152043
9783868153699 (electronic bk.)
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