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Title
Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
Publication Info.
Amsterdam, Netherlands : Elsevier, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (342 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Elsevier Asian Studies Series
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on print version record.
Subject
Marketing -- Asia.
Marketing -- Moral and ethical aspects -- Asia.
Social marketing -- Asia.
Genre/Form
Electronic books.
Added Author
Nguyen, Bang, editor.
Rowley, Chris, editor.
Yuan, Ruizhi, contributor.
Other Form:
Print version: Ethical and social marketing in Asia : incorporating fairness management. Amsterdam, Netherlands : Elsevier, c2015 xxvi, 309 pages Elsevier Asian Studies Series 9780081000977 2014952990
ISBN
9780081000977
9780081001042 (electronic bk.)
Available items only
