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Record 15 of 376
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Title
Brand equity : defining, measuring and managing brand equity / guest editors, Ravi Pappu and George Christodoulides.
Publication Info.
[Place of publication not identified] : Emerald Publishing Limited, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (97 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Journal of Product & Brand Management, 1061-0421 ; Volume 26, Number 5
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).
Subject
Social responsibility of business.
Genre/Form
Electronic books.
Added Author
Pappu, Ravi, editor.
Christodoulides, George, editor.
Other Form:
Print version: Brand equity : defining, measuring and managing brand equity. [Place of publication not identified] : Emerald Publishing Limited, c2017 527 pages Journal of Product & Brand Management ; Volume 26, Number 5 9781787435438
ISBN
9781787435438
9781787435445 (e-book)
Available items only
