| Description |
1 online resource |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Introduction -- Prelude : the Soviet stardom of Lolita Torres -- Yesenia in Mexico and USSR -- Mexican vs. Soviet womanhood circa 1970 -- Between Mexican Cursilería and Russian Poshlost' -- The people, the grey market, and the ballroom gown -- Coda : Yesenia in China and the arrival of telenovelas in the Socialist world. |
| Summary |
"This book considers the unexpected and mostly unexamined popularity of the Mexican film Yesenia (Alfredo B. Crevenna, 1971) in the Soviet Union. Set during the Second Franco-Mexican war, this unassuming movie melodrama was based on a successful television series, itself an adaptation of a popular women's romance graphic novel, a genre that was extremely common in mid-century Mexico. Screened in the Soviet Union in 1975, Yesenia became the highest grossing film in the history of Soviet film exhibition, unsurpassed by any movie, foreign or domestic. Based on ticket sales alone, it was seen by an astounding 91.4 million viewes in only the first year of its release. Yesenia's popularity in the socialist bloc, largely unbeknown to its Mexican producers, continued for decades after its initial release as the film migrated from cinemas to television screens and video. Boosted by its success with Soviet audiences, the film enjoyed a similarly spectacular exhibition history in China in the late 1970s, when the country was opening itself up to more international media, paving the way for other Mexican and Latin American productions broadcasted on Chinese television in decades to follow. Approaching this period restrospectively, cognizant of more contemporary developments in the global media, I conceive of this episode in film history through a framework of television culture whose increasing impact, I argue, shaped both the film's Mexican production and its subsequent reception within the Socialist bloc. I also argue that Yesenia's popularity carved out a crucial node within the global circuit of cultural and industrial networks, further enabling Latin American media's transcontinental reach"--Provided by publisher. |
| Note |
Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Subject |
Yesenia (Motion picture) -- Influence.
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Motion pictures, Mexican -- Influence -- History -- 20th century.
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Motion pictures, Mexican -- Soviet Union -- History -- 20th century.
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Socialism and motion pictures.
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Socialisme et cinéma.
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Cinéma mexicain -- Influence -- Histoire -- 20e siècle.
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Cinéma mexicain -- URSS -- Histoire -- 20e siècle.
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PERFORMING ARTS / Film / General
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| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Salazkina, Masha. Romancing "Yesenia" Oakland, California : University of California Press, [2024] 9780520400757 (DLC) 2023054054 |
| ISBN |
9780520400764 (ebook) |
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0520400763 |
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9780520400757 (paperback) |
| Standard No. |
AU@ 000075897233 |
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