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Author
Rossberger, Thomas, author.
Title
Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry / Dr. Thomas Rossberger.
Publication Info.
Gottingen, [Germany] : Cuvillier Verlag, 2015.
2015
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (159 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed October 2, 2017).
Subject
Sporting goods industry.
Genre/Form
Electronic books.
Other Form:
Print version: Rossberger, Thomas. Alignment and coordination of customer segmentation, distribution channel segmentation and overall strategy of the firm : a qualitative study on sporting goods industry. Gottingen, [Germany] : Cuvillier Verlag, c2015 146 pages 9783736990340
ISBN
9783736990340
9783736980341 (e-book)
Available items only
