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Title Global sport marketing [electronic resource] : contemporary issues and practice / edited by Michel Desbordes and André Richelieu.

Imprint London ; New York : Routledge, 2012.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 194 p. : ill.
Series Routledge research in sport business and management
Routledge research in sport business and management.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Sports and globalization -- Cross-cultural studies.
Sports -- Economic aspects -- Cross-cultural studies.
Sports -- Marketing -- Cross-cultural studies.
Genre/Form Electronic books.
Added Author Desbordes, Michel.
Richelieu, André.
ProQuest (Firm)
ISBN 9780203126462

Available items only