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Author Nufer, Gerd.

Title Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.

Imprint New York : Routledge, c2013.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 157 p. : ill.
Series Routledge sports marketing
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Sports -- Marketing.
Corporate sponsorship.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780415626781 (hbk)
9780203371282 (e-book)

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