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Subjects (1-11 of 11)
Sports Marketing
1
E-Books/E-Docs
 

Ambush marketing in sports theory and practice


Nufer, Gerd.
New York : Routledge, c2013. 2013

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 Axe ProQuest E-Book  Electronic Book    ---  Available
2
E-Books/E-Docs
 

Consumer behavior knowledge for effective sports and event marketing



New York : Psychology Press, 2011. 2011

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
3
Print Material
 

Michael Jordan and the new global capitalism


LaFeber, Walter.
New York : W.W. Norton & Co., c1999. 1999

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 Axe 2nd Floor Stacks  796.323 J765Bl    ---  Available
4
Print Material
 

Nike culture : the sign of the swoosh


Goldman, Robert, 1949-
London ; Thousand Oaks, Calif. : Sage Publications, 1998. 1998

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 Axe 2nd Floor Stacks  659.196887 G569n    ---  Available
5
Video/Film/DVD
 

Nike



Princeton, N.J. : Films for the Humanities and Sciences, [2004], c1999. 2004

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Location Call No. OPAC Message Status
 Axe DVDs 1st Floor  659.196887 N583 2004    ---  Available
6
E-Books/E-Docs
 

The Olympic games effect how sports marketing builds strong brands, revised and updated


Davis, John, 1960 Feb. 17-
Singapore ; Hoboken, N.J. : John Wiley & Sons Singapore, 2012 (Norwood, Mass. : Books24x7.com [generator]) 2012

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Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
7
E-Books/E-Docs
 

Olympic marketing


Ferrand, Alain, 1952-
Abingdon, Oxon ; New York : Routledge, c2012. 2012

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 Axe ProQuest E-Book  Electronic Book    ---  Available
8
Print Material
 

Playing to win : sports, video games, and the culture of play



Bloomington : Indiana University Press, [2015] 2015

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 Axe 2nd Floor Stacks  794.8 P699 2015    ---  Available
9
E-Books/E-Docs
 

Playing to win : sports, video games, and the culture of play



Bloomington : Indiana University Press, [2015] 2015

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
10
E-Books/E-Docs
 

Sport brands


Bouchet, Patrick.
Milton Park, Abingdon, Oxon : Routledge, 2013. 2013

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 Axe ProQuest E-Book  Electronic Book    ---  Available
11
Print Material
 

Sports marketing and the psychology of marketing communication



Mahwah, N.J. : L. Erlbaum Associates, 2004. 2004

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 Axe 2nd Floor Stacks  796.0698 Sp67 2004    ---  Available
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