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Title
Global sport marketing [electronic resource] : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu.
Imprint
London ; New York : Routledge, 2012.
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 194 p. : ill.
Series
Routledge research in sport business and management
Routledge research in sport business and management.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Sports and globalization -- Cross-cultural studies.
Sports -- Economic aspects -- Cross-cultural studies.
Sports -- Marketing -- Cross-cultural studies.
Genre/Form
Electronic books.
Added Author
Desbordes, Michel.
Richelieu, Andre.
ProQuest (Firm)
ISBN
9780203126462
9780415507202
Available items only
