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Title Sports marketing and the psychology of marketing communication [electronic resource] / edited by Lynn R. Kahle, Chris Riley.

Imprint Mahwah, N.J. : L. Erlbaum Associates, 2004.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xxiii, 415 p. : ill.
Series Advertising and consumer psychology
Advertising and consumer psychology.
Bibliography Includes bibliographical references and indexes.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Sports -- United States -- Marketing.
Sports -- United States -- Psychological aspects.
Communication in marketing.
Genre/Form Electronic books.
Added Author Kahle, Lynn R.
Riley, Chris, 1958-
ProQuest (Firm)
ISBN 0805848266 (alk. paper)

Available items only