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Electronic Book
Author McDonald, Malcolm, author.

Title Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.

Publication Info. Chichester, England : Wiley, 2013.
2013
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Available to Pittsburg State University patrons only.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (464 pages) : color illustrations, charts, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography Includes bibliographical references and index.
Note Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2016).
Subject Corporations -- Valuation.
Corporations -- Investor relations.
Stocks -- Marketing.
Stocks -- Prices.
Economic value added.
Risk assessment.
Genre/Form Electronic books.
Added Author Smith, Brian D. (Brian David), 1961- author.
Ward, Keith, 1949- author.
Other Form: Print version: McDonald, Malcolm. Marketing and finance : creating shareholder value. Chichester, England : Wiley, c2013 464 pages 9781119953388 2013018235
ISBN 9781119953388
9781118748893 (electronic bk.)
9781118748763 (electronic bk.)
9781118748664 (electronic bk.)

 
    
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