| Description |
ix, 336 pages : illustrations ; 23 cm |
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text rdacontent |
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unmediated rdamedia |
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volume rdacarrier |
| Bibliography |
Includes bibliographical references (pages 329-334) and index. |
| Summary |
With no previous business experience, Mignogna decided to open up a paint-your-own pottery store. In this handbook, she details all the things she did right-- and wrong-- so that anyone following in her footsteps won't make the same mistakes. |
| Contents |
Preface: why I wrote this book -- pt. 1. My, what a cute little store! Introduction ; The Pot & Bead : a new life ; You want to do what? : perceptions of retail ; Leasing, landlords, and opening late ; Safe and secure ; Employees ; Follow your gut (or how to lose a lot of money trying to buy someone else's business) ; Customers -- Ya gotta love them ; Competition ; They gotta know you're there -- Putting the social in social media ; Hard work does not equal money in your pocket ; Other things that keep you up at night ; How to survive those first two years -- pt. 2. What ever happened to that cute little store? Introduction A double life ; Money mistakes we make ; Money in, money out ; More on e employees ; The internet -- it's for businesses now! ; Exit strategy: Getting the business ready to be sold ; At leases end -- ; Take my business, please! ; For sale, by owner ; Closing the business -- So you still want your own cute little store ; The final word -- why exactly are you in business? |
| Subject |
Retail trade -- Ownership -- United States.
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Stores, Retail -- United States -- Management.
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New business enterprises -- United States -- Vocational guidance.
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| ISBN |
9781626360075 (pbk.) |
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1626360073 (pbk.) |
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