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Title
The psychology of entertainment media [electronic resource] : blurring the lines between entertainment and persuasion / edited by L.J. Shrum.
Imprint
Mahwah, NJ : Lawrence Erlbaum, c2004.
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xvi, 360 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Subliminal advertising.
Advertising -- Psychological aspects.
Mass media -- Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Genre/Form
Electronic books.
Added Author
Shrum, L. J.
ProQuest (Firm)
ISBN
0805846417 (h : alk paper)
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