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Author
Lidstone, John, 1920-1994 author.
Title
Presentation planning and media relations for the pharmaceutical industry / John Lidstone.
Publication Info.
London ; New York, New York : Routledge, 2018.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
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Description
1 online resource (164 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note
Description based on print version record.
Subject
Advertising -- Drugs -- Planning.
Television advertising -- Planning.
Teleconferencing -- Planning.
Genre/Form
Electronic books.
Other Form:
Print version: Lidstone, John. Presentation planning and media relations for the pharmaceutical industry. London ; New York, New York : Routledge, 2018 164 pages 9781138708570
ISBN
9781138708570
9781351773140 (e-book)
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