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Author Milne, Mike, 1959- author.

Title The transformation of television sport : new methods, new rules / Mike Milne (Media Executive, UK).

Publication Info. Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
©2016

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  070.449796 M635t 2016    ---  Available
1 copy being processed for Axe Acquisitions Order.
Description xiv, 220 pages : illustrations ; 23 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Palgrave global media policy and business
Palgrave global media policy and business.
Bibliography Includes bibliographical references (pages 198-205) and index.
Contents 1. Introduction -- 2. History -- 3. Technology -- 4. Sports broadcasting rights -- 5. Regulation -- 6. Broadcasters and media providers -- 7. Independent sports television production -- 8. Conclusion.
Summary "The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like. The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters"-- Provided by publisher.
Subject Television and sports.
Television and sports -- United States.
Television and sports -- Great Britain.
Television and sports. (OCoLC)fst01146693
Great Britain. (OCoLC)fst01204623
United States. (OCoLC)fst01204155
ISBN 9781137559104 (hardback)
1137559101 (hardback)
9781137559128 (E-PUB)
1137559128 (E-PUB)
9781137559111 (E-PDF)
113755911X (E-PDF)
9781137367181 (paperback)
1137367180 (paperback)

 
    
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