| Description |
xv, 212 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm. |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Series |
Harvard East Asian monographs ; 406 |
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Harvard East Asian monographs ; 406.
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| Bibliography |
Includes bibliographical references (pages 175-193) and index. |
| Contents |
Introduction : Theoretical and methodological approaches to the study of anime ; Anime goes to America ; Empirical research and a road map for the book -- Reframing the anime boom in the United States : A global industry avant la lettre ; A short history of Japanese-made animation in the United States: exports, imports, outsourcing, adaptation, reproduction, and hybridization ; Conclusion: The complexity of the globalization of media content -- Building silk roads: a comparative analysis of television animation industries in the United States and Japan : The structures of the animation industry in the United States and Japan ; Organizational structure and organizational culture in the United States and Japan ; From domestic production to global outreach ; Conclusion: Cashing in on opportunities in the global animation market -- Entrepreneurs of anime : Entrepreneurs of anime: bridging cultures and markets ; Corporate differences: Japanese-American anime collaborations ; New business models in the post-anime boom years ; Conclusion: Anime entrepreneurship in global markets -- The legacy of anime in the United States: anime-inspired cartoons : The penetration of anime into mainstream American cartoons ; What are anime-inspired cartoons? ; Established forms, new meanings ; Conclusion: The limits of anime as transcultural style -- Japan's anime policy: supporting the industry or "killing the cool"? : Soft-powering anime: the official soft power push ; The bureaucratization of anime ; Anime policy: an industry perspective ; Conclusion: State involvement in Japan's anime industry -- Conclusion: Anime artistry, creative industries, and global business : The end of the anime boom? ; The collision of old and new media ; Animation may be a global industry, anime is not ; Seclusion and creativity? ; What is next? |
| Summary |
"The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture. Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and American professionals in the animation industry, field research, and a wide-scale market survey. The authors investigate the ways in which anime has been exported to the United States since the 1960s, and explore the transnational networks of anime production and marketing. They also investigate the many cultural and artistic processes anime inspired. The analysis of the rise and fall of the U.S. anime boom is the starting point for a wider investigation of the multidirectional globalization of contemporary culture and the way in which global creative industries operate in an age of media digitalization and convergence. This story carries broad significance for those interested in understanding the dynamics of power structures in cultural and media globalization." -- Publisher's description |
| Subject |
Animated television programs -- United States -- Japanese influences.
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Animated television programs -- Japan -- History and criticism.
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Television broadcasting -- Japan -- Influence.
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Animated television programs. (OCoLC)fst00809626
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Animated television programs -- Japanese influences.
(OCoLC)fst01983555
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Television broadcasting -- Influence.
(OCoLC)fst01146742
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Japan. (OCoLC)fst01204082
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United States. (OCoLC)fst01204155
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| Genre/Form |
Criticism, interpretation, etc. (OCoLC)fst01411635
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Criticism, interpretation, etc.
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| Added Author |
Otmazgin, Nissim, author.
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| ISBN |
9780674976993 hardcover alkaline paper |
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0674976991 hardcover alkaline paper |
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