Foreword: the browning of American media and the whitewashing of inequality / Matthew W. Hughey -- Preface: just like no one else -- Introduction: South Asians in 21st century U.S. television and film -- Seeing is believing: a brief history of non-whites representation in U.S. television and film -- A snapshot of South Asian characters in U.S. media (2010) -- Three degrees of ethnicity: racialized representations of South Asians -- The more things change, the more they stay the same: representations of gender, ethnicity, and nationality -- What's the matter with Outsourced? -- Conclusion: the future of South Asians on the U.S. screen -- Appendix A: research methods and data -- Appendix B: survey questions -- Appendix C: interview questions.