Introduction -- Part I. The speculative production of dramas and drama sites. Speculative producers : the production of Korean drama -- Spectacular places : drama-filming sites -- Part II. The affective consumption of K-pop idols and places. Image producers : the (re)production of K-pop idols -- K-star road : making Gangnam into a K-pop--filled place -- Cosme Road : K-beauty and the globalization of Myeong-dong -- Conclusion.
Summary
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher
Note
This work is licensed under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Print version record and CIP data provided by publisher.
