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Author
Buzzard, Karen.
Title
Tracking the audience [electronic resource] : the ratings industry from analog to digital / Karen Buzzard.
Imprint
New York : Routledge, 2012.
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
x, 174 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Analog electronic systems.
Digital electronics.
Radio audiences -- United States -- Measurement -- History.
Radio programs -- United States -- Rating -- History.
Television programs -- United States -- Rating -- History.
Television viewers -- United States -- Measurement -- History.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0085858528
0203149491
0805858512
9780085858529
9780203149492
9780805858518
9780805858525
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