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Author Florin, Bo, 1961- author.

Title Advertising and the transformation of screen cultures / Bo Florin, Patrick Vondereau and Yvonne Zimmermann.

Publication Info. Amsterdam : Amsterdam University Press, [2021]

Copies

Location Call No. OPAC Message Status
 Axe JSTOR Open Ebooks  Electronic Book    ---  Available
Description 1 online resource (1 volume) : illustrations (black and white).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Film culture in transition
Film culture in transition.
Bibliography Includes bibliographical references.
Summary Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
Note Print version record.
Contents Frontmatter -- Table of Contents -- Introduction -- 1. Early Cinema, Process Films, and Screen Advertising -- Part I Approaches and Methods -- 2. Advertising and Modernity: A Critical Reassessment -- 3. Advertising and Avant-Gardes: A History of Concepts, 1930-1940 -- 4. Advertising as Institution: Charles Wilp and German Television, 1950- 1970 -- 5. Advertising and the Apparatus : Cinema, Television, and Out-of-Home Screens -- 6. Advertising as Commercial Speech: Truth and Trademarks in Testimonial Advertising -- 7. Advertising's Self-Reference: From Early Cinema to the Super Bowl -- Part II Cases and Materials -- 8. Moving Objects: The Case of Volvo -- 9. Cinematic Intertexts: h&m Goes YouTube -- 10. Beyond Promotion: The UN Global Goal Campaign -- Select Bibliography -- Index
Subject Theater commercials (Motion pictures) -- History.
BUSINESS & ECONOMICS / Advertising & Promotion
films. (NL-LeOCL)075606143
cultuursociologie. (NL-LeOCL)075672596
reclame. (NL-LeOCL)075620197
Theater commercials (Motion pictures) (OCoLC)fst01748562
Genre/Form Electronic books.
Electronic books.
History. (OCoLC)fst01411628
Added Author Vonderau, Patrick, author.
Zimmermann, Yvonne, author.
Other Form: Print version: FLORIN, DR. BO. VONDERAU, DR. PATRICK. ZIMMERMANN, PROF. DR. YVONNE. ADVERTISING AND THE TRANSFORMATION OF SCREEN CULTURES. [Place of publication not identified] : AMSTERDAM UNIVERSITY PRES, 2021 946298915X (OCoLC)1243263739
ISBN 9789048541560 (electronic bk.)
9048541565 (electronic bk.)
946298915X
9789462989153
Standard No. AU@ 000069973135
AU@ 000069636049

 
    
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